ACADEMY AWARDS SUES OVER $200k OSCAR GIFT BAGS INCLUDING PLASTIC SURGERY

Company offered plastic surgery and holidays as part of gift bags it advertised with official Oscars branding, but organizers did not sanction

Organizers of the Oscars have filed a lawsuit against a marketing firm promising plastic surgery vouchers and holidays as part of a $200,000 (€180,000) gift bag for attendees of the ceremony.

The Academy of Motion Picture Arts and Sciences accused Distinctive Assets of promoting the gift bags as official Oscars swag.

The package includes a “Vampire Breast Lift”, laser skin-tightening procedure and ten-day first-class trip to Israel.

“Distinctive Assets uses the Academy’s trademarks to raise the profile of its ‘gift bags’ and falsely create the impression of association, affiliation, connection, sponsorship and/or endorsement,” said the lawsuit, which names the company’s founder, Lash Fary, as a defendant.

Read more: http://www.harpersbazaar.com/celebrity/latest/a14293/oscars-gift-bag-2016-lawsuit/

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