Company offered plastic surgery and holidays as part of gift bags it advertised with official Oscars branding, but organizers did not sanction
Organizers of the Oscars have filed a lawsuit against a marketing firm promising plastic surgery vouchers and holidays as part of a $200,000 (€180,000) gift bag for attendees of the ceremony.
The Academy of Motion Picture Arts and Sciences accused Distinctive Assets of promoting the gift bags as official Oscars swag.
The package includes a “Vampire Breast Lift”, laser skin-tightening procedure and ten-day first-class trip to Israel.
“Distinctive Assets uses the Academy’s trademarks to raise the profile of its ‘gift bags’ and falsely create the impression of association, affiliation, connection, sponsorship and/or endorsement,” said the lawsuit, which names the company’s founder, Lash Fary, as a defendant.